StationOne Enterprises

Time On Site

Time On Site” While time spent on site is a strong proxy for engagement, and many marketers feel it’s an important qualitative measure, it can’t be effectively used to price ad inventory in a way that’s comparable across media entities.

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Hulu, paid and unpaid

Hulu, paid and unpaidLeave it to the executives at News Corp., the owners of Myspace.com and many major publications around the world, to attempt to muck things up yet again. It’s kind of funny when a company wants to charge an individual to watch videos online… Isn’t that the same as Netflix or Blockbuster or [...]

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Youtube experiments with pay-per-stream

Youtube experiments with pay-per-streamYoutube seems to be giving into the pressure that Hulu has been mounting against the Internet Media Giant. Sure Youtube may far outnumber Hulu in usership and viewership, but is a dead horse compared to Hulu when it comes to revenue generation. In hopes of fixing this problem, Youtube is resorting to [...]

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