StationOne Enterprises

Has anyone taken a look at the new GOP Website? It looks shiny and hip but lacks the fundamental infrastructure to truly make it a great, usable site. It’s a good first step, but it’s going to need work to become an A-level site. The site is obviously a riposte to Obama’s success with the Web. It’s tempting to wonder whether all the stake holders involved had a solid understand of Web technologies and psychographics.

Regardless of what side of the political spectrum you’re on, it doesn’t take a party fan-boy to admit that Obama’s Web strategy was innovative and revolutionary. Obama was able to galvanize millions of young people through integrated Web platforms, Social Media and many other important Web technologies that his opponents were clueless about. Now the White House is planning on going down the road of Open Source.

Obama’s team, which harnessed the Web to win an electoral landslide in 2008 and raise millions, has been working toward the shift since it took office Jan. 20 with a White House site based on technology purchased at the end of President George W. Bush’s administration. (yahoo.com)

For political candidates looking to take advantage of the Web, it is important to understand that a Web presence involves more than just a pretty looking Website and a Twitter account. A truly great Web presence is a living breathing entity that starts conversations, engages your Online community and most importantly, drives people to action.

If you’re interested in having a truly dynamic Web presence to help advance your political campaigns–most importantly the upcoming elections in 2010 and 2012–and would you like to learn more about StationOne’s services and how they can benefit your campaign or company, take a look at our SERVICES and contact us.