Web 2.0 War : GOP vs. Obama AdministrationHas anyone taken a look at the new GOP Website? It looks shiny and hip but lacks the fundamental infrastructure to truly make it a great, usable site. It’s a good first step, but it’s going to need work to become an A-level site. The site is obviously [...]
23. January 2010
Youtube Movie Rentals?
Youtube Movie Rentals?As the Web mediasphere changes, so to must the large content distributors such as Youtube. Taking on challengers like Hulu.com is no easy task, and Youtube is betting that movie rentals through Youtube will be the new “uncharted” landscape (even though providers like NetFlix have been doing this for some time now.)
Check out [...]
20. January 2010
China: Hostile revenue takeover.
China: Hostile revenue takeover.China, the world’s fastest growing economy shows a great deal of resliance Online, as revenue from Advertising and purchasing continued to increase in 2009 by an incredible amount (30%).
iResearch predicts that online earnings in China from advertising, games, shopping and other activities will surge 51% to 112.3bn yuan this year. Separately, a [...]
11. November 2009
News Corp. vs. Google
News Corp. vs. GoogleIn a wholly expected, yet surprising fashion, News Corp CEO Rupert Murdoch announced plans for removing News Corp related media from Google search. Yes, this is yet another way Mr. Murdoch is attempting to game the system so that News Corp can once again have a viable method for changing for content. [...]
11. November 2009
Google gets ready for Mobile Ads
Google gets ready for Mobile AdsFor many years now, there have been reports that companies are going to start marketing Ad on mobile devices, specifically smart-phones with Internet capability, but nothing has really come to fruition…till now. With Google buying Ad Mob, a mobile advertising company, it’s a safe bet to say that the race [...]
21. October 2009
Windows 7
Windows 7How important an upgrade is Windows 7? Is it evolution, revolution, or a mix of both? These and many other such questions have been floating around the Web for many months now, but with just a few hours remaining till the launch of Windows 7, all eyes now turn to Microsoft. Sure, Bing wasn’t [...]
20. October 2009
Time On Site
Time On Site” While time spent on site is a strong proxy for engagement, and many marketers feel it’s an important qualitative measure, it can’t be effectively used to price ad inventory in a way that’s comparable across media entities.
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4. February 2010
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